Connect
To Top

NHL All-Star Ratings Rise

The morning after the NHL’s All-Star Game and while everyone reflects on the events of the last few days the industry is taking a look at the numbers, and not just the number of goals NHL All-Star MVP John Scott scored last night.

https://twitter.com/NBCSportsPR/status/694173389427216384

The NHL made an effort to change up the game and it looks to have made a difference. While the All-Star Draft had been fun and a fan favorite in the last few years the game itself on Sunday was still lacking in drawing in the fans. Thus the need for change.

“[It was] better. These type of things, it’s really hard to put expectations on it. You don’t know what the speed’s going to be like. But I think a 3-on-3 format, if you’re not trying you’re going to be pinpointed, so I think everyone was definitely trying . . . Originally I thought it was a great idea and now that I played it I think it should be like this from here on out.” – Dallas Stars All-Star forward Tyler Seguin.

When the NHL announced that the game was going to be more of a tournament of 3-on-3 games it was met with some skepticism; but going by the numbers, it worked.

NBCSN saw their biggest ratings for the game on their network – good thing being they are the broadcast partner for the league in the U.S. for the foreseeable future.

https://twitter.com/NBCSportsPR/status/694175301274832896

What was not foreseeable was the impact that John Scott would have.

John Scott was voted in by the fans, in a manor many see or at least saw as a joke, and he ended up being the hero.  Scott shined the light back on what it is like to be a role player in a league that is home to the best hockey players on the planet.

Scott brought hockey back to when it was blue-collar guys hitting the ice and became the player of the fans. Blue-collar fans in blue-collar cities tuned in.

https://twitter.com/NBCSportsPR/status/694173571782971392

The fans found a player they could relate to, and they tuned in in droves.

More in From The Ice