The Detroit Red Wings have been playing at Joe Louis Arena since 1979. The storied arena was the replacement for the aging Olympia, and now once again the Red Wings will be moving into a new barn…
Today they held a press conference to announce the name of the Arena portion of the District Detroit development. The arena’s naming rights are for a 20-year deal worth $120 million.
Joe Louis Arena sits along the Detroit River on 19 Steve Yzerman Drive in Downtown Detroit. It has been the home of the Detroit Red Wings since the 1970’s and seen the Dead Wings Era and then the Steve Yzerman Era that lead to four Stanley Cup Championships for the city.
The new District Detroit development is much more than just a new arena for the City of Detroit, it is part of the revitalization of the city. The new home of the Red Wings for the 2017-18 season is now situated right on Woodward Ave. It is within walking distance of Comerica Park, Ford Field, the Fox Theater, the FIlmore, and the Detroit Opera House. In what is a main entertainment district for the city.
The revitalization of the City of Detroit is happening and with new developments like the District Detroit and now a newly proposed MLS stadium announced the city looks to change the perceived image of the city, and showcase the spirit of the city and the people that make it great.